Capitalism with a Conscience - Our business is operated through triple bottom line economics: people, planet, and profit. All of our business planning and balance sheets contain metrics for social and environmental considerations in addition to traditional economic statistics. We are a Benefit Corporation, creating social value and preserving the environment as we generate profit. We will demonstrate to corporate America that a 21st Century corporation must abandon the pure profit motive, and give back to the community and planet what they take. We will be in the vanguard of the transformation of Wall St. and the investment community to Conscious Capitalism.